Monday, September 22, 2008

Value of a personal brand

The last few weeks have proved very interesting in understanding perceptions of my personal brand inside various organizations and pieces of organizations. Some people say oh wow its you and you do that stuff, thats very valuable, we love it. Others say "meh" its not all that. The balance of great versus not so great is hardly a balance, its a 98% vote for me being president, versus a 2% get out of my face you are not all that. The odd thing is the distribution of that, and in a connected world the slew of influence that has over so many things.
Anyway, I am still busy enjoying the epredator and eightbar brand. Those that don't have had an impact on me and I am sure they feel wonderfully clever. I am nothing if not open, and openness is scary to many people. Oh whats he going to say now?
I know that some of the things I could say and could do might have a wonderful revenge quality, but in the long run its better to forgive and move on. Sh*t happens its would appear. No I have not got religion as such, still a metaverse evangelist, but I do live by a code of honour.
Enough of all that here is a brilliant article and film from Sky, featuring me and me for IBM's 50th celebration.
What I do for companies seems to generate press interest, and customer interest, maybe more so than a press advert. It is a bit unusual to be a walking personalized advert but maybe that is what evangelism is in the end. Just still hard to prove the value isnt it :) Of course the evangelist and strategist curse is, once you let people know what they need to do, they cant remember why they needed you in the first place.

2 comments:

Asa said...

You have become the brand. Embrace it and leave those that don't get it to their own smug satisfaction at being in control of the little world they do understand. It is their loss.

Now get out there and sell your brand! :-)

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