The art of evangelism

I was just on a web ex conference listening to Guy Kawasaki talk about the art of evangelism. It was good to hear things packages up in 11 little rules.
I think these are all cornerstones of what I do :-) However its good to hear a fellow evangelist, with an awesome track record, speak and present.
1. Make meaning
2. Make a mantra (not a mission statement)
3. Roll the DICEE (An acronymy around depth and elegance and innovation)
4. Niche Thyself
5. Let a hundred flowers blossom (Dont assume non target audience is not interested)
6. Make it personal
7. Find the true influencers (seldom the big hitters at the top)
8. Enable test drives
9. look for agnostics, not atheists
10. provide a slippery slope - make it easy and obvious to get ivolved
11. Dont let the bozo's grind you down

The bozo's part is interesting as he told a story about him making the wrong assumption and thereby mot accepting an interview as CEO of yahoo at startup.

All in all the recipe sounded very familiar, and comforting. I am not sure if they make the recording public, I suspect not as they also hid us all from one another on the participant list. A bit silly in a web 2.0 world, but there you go.