In book number 6, this time marketing 2.0 and Wimbledon and Second Life
My copy of Sandy Carter's all encompasing book "The New Language of Marketing 2.0" arrived, and Wimbledon in SL is in it :) So thats book number 6 to add to the previous ones that I know of. Time to rest.
Indeed the book is full of all sorts of examples showing people can connect end engage in all sorts of ways. Many of us already do that but are not from traditional marketing backgrounds, so it is beholding on us to help show the way (as we are) :) Go eightbar :)
nice - I'm hoping to get an early copy too - great to sedan eightbar shout-out :-)
ReplyDeleteThe book is full of examples like this one on Second Life....did you see what Coke is doing in Second Life? They are investing more each day!
ReplyDeleteIndeed the book is full of all sorts of examples showing people can connect end engage in all sorts of ways. Many of us already do that but are not from traditional marketing backgrounds, so it is beholding on us to help show the way (as we are) :)
ReplyDeleteGo eightbar :)
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